Working with grassroots activists on the field
We had the opportunity to get in touch soon with Amelior, a waste picker organisation. It gave us the opportunity to go on the field and meet the people we were trying to help. We invited them to express themselves and show their work during events. At some point it proved interesting that they could express their challenges even if it’s also valuable to get an overview from NGOs. Radhia, our top volunteer for this campaign has been really inspired by those encounters and has decided to keep on meeting those people during a SenseTour to make movies about the way they organize themselves and how they could inspire each other.
Make it easy to understand
Waste and outcasts are not “sexy” for broad audience. The first step is to be able to explicit which main pain point you are trying to address and the impact it can have. For instance, the waste collector campaign aimed at
- Avoiding waste to be trashed out in nature with NGOs
- Incentive good waste segregation with professionals
- Promoting the role of Wastepickers with activists
It is possible that each goal will make you work on specific challenges with specific audience, and curate contents to make it available through appropriate media. For the Wastepickers aspects we noticed that many reports already existed in France, but they were mostly directed to specialists (long reports) or activists, and were mostly talking about the social benefits of wastepicking. We decided to try a new approach and estimate the ecological impact and convey the message through an infographic that could be easily shared on social media
Share the agenda
It is important that volunteers understand at what moment they can make and that potential partners or participant can easily “save the date”. We will try to get inspiration from the success of Waynak to inspire the next global campaign. there is a lot of event we already programme each year like the OSCE days, the European Week on waste reduction, the Sensefiction days etc.
Empower people locally
Most of the event of the campaign has been organized in Paris or from Paris which is contrary to our goal of growing abroad and giving more autonomy and local impact for the volunteers. We think the new design of the volunteer journey will help us attract more local Makesense wannabe connectors and give us more tools to cheer them up, understand their dreams and providing them support with documents, hotlines. Xavi Paez from Quito performed awesome event for ReciVeci and even published an article about it